Sidney Crosby Leads Olympic Athletes' Web Buzz | Adweek Sidney Crosby Leads Olympic Athletes' Web Buzz | Adweek
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Sidney Crosby Leads Olympic Athletes' Web Buzz

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As if scoring the winning goal in the hockey gold-medal game weren't enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games' athletes.

As measured by Networked Insights, which monitored the level of online chatter about some of the Olympic competitors (using a formula that took into account how well posts were read as well as the sheer number of them), many of the high-profile athletes had their ups and downs in the standings, depending on when their events took place and how they fared in them. But Crosby was in a class by himself for the period Feb 8-14, still comfortably in first place for Feb. 15-21, and again in a class by himself for Feb. 22-28.

Apolo Anton Ohno was the runner-up to Crosby in the first of those three periods, followed by Bode Miller, Lindsey Vonn, Shaun White and Hannah Teter. In the middle period, White surged into second place, ahead of Evgeni Plushenko, Vonn and Johnny Weir. By the end, Miller was in second place, trailed by Joannie Rochette, Ohno and Vonn.

Networked Insights also measured the gender skew in online buzz about some of the most prominent Olympic athletes. For Crosby, men generated more of the chatter than women (69 percent vs. 31 percent). Men also accounted for a majority of the buzz about Vonn (58 percent vs. 42 percent) and her teammate Julia Mancuso (73 percent vs. 27 percent).

Confirming Ohno's heartthrob status, women did more buzzing than men about him (56 percent vs. 44 percent). And women also responded more than men (57 percent vs. 43 percent) to the story of Rochette, whose mother died during the Games.

Related: Gannett Scores With Olympics