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As if scoring the winning goal in the hockey gold-medal game weren’t enough, Sidney Crosby was also the consistent Olympic champion in a measurement of online engagement with the Winter Games’ athletes.
As measured by Networked Insights, which monitored the level of online chatter about some of the Olympic competitors (using a formula that took into account how well posts were read as well as the sheer number of them), many of the high-profile athletes had their ups and downs in the standings, depending on when their events took place and how they fared in them.
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