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SicolaMartin has completed a handoff to the next generation of leaders with its last remaining founder, Steve Martin, shedding his CEO role and becoming non-executive chairman.
Martin’s step back leaves the business-to-business shop in the hands of president Cherie Cox and executive creative director Diane McKinnon. The agency won’t fill the CEO role, which Martin, 58, had held since the exit of Tom Sicola in December 2008.
Martin described Cox as prepared, proven and gifted, adding, “She’s going to be fantastic.”
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