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Agencies contending in the Porsche global media review, called in February, include WPP Group’s MediaCom, Publicis Groupe shops Optimedia and Starcom and Havas’ MPG, according to sources. In addition, the Omnicom Media Group, the unit that oversees both OMD and PHD, is also participating, per sources.
The North American incumbent, Chicago-based Cramer-Krasselt, was not invited to pitch, per sources, given that the client is looking for a global media solution. C-K, which won full-service duties on the account in 2007 after a review, continues to handle creative chores, which are not in play.
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