Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A request for proposals in General Motor’s review of creative ad duties on Cadillac is due back this week and, based on submissions, the client will narrow the field to 6-8 shops, sources said.
Sources estimate that about 15 shops received the RFP, including Interpublic Group units McCann Erickson in Birmingham, Mich., and San Francisco, Draftfcb in Chicago, Gotham in New York, The Martin Agency in Richmond, Va., and Mullen and Hill, Holliday, both in Boston; Omnicom Group units DDB in New York and Goodby, Silverstein & Partners in San Francisco; Dentsu’s Mcgarrybowen in New York; and Publicis Groupe’s Leo Burnett in Chicago and Publicis-backed Bartle Bogle Hegarty in New York.
Not
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in