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Johnson & Johnson today confirmed that the company is reviewing creative and media planning chores on both its Tylenol and Motrin brands.
Along with Interpublic Group’s Deutsch, the incumbent on both assignments, sources identified these contenders: Omnicom Group units DDB in New York, Goodby, Silverstein & Partners, San Francisco and TBWA\Chiat\Day; and IPG’s The Martin Agency, Richmond, Va. It could not immediately be determined which office of TBWA\C\D is pursuing the business. Other agencies may also be involved.
J&J
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