ShopRite has rolled out “ShopRite Family,” a loyalty rewards program that enables customers to earn points by purchasing items online or in-store. After a soft online launch on April 8, the program officially bowed April 19, when the grocer began promoting it.
Participating CPG brands include Kraft, Kellogg’s, Nestlé, Kimberly-Clark, Pepsi and Unilever, according to ShopRite Family Web site.
The new initiative replaces ShopRite’s earlier “Scrunchy’s Kids Club” program, Karen Meleta, spokeswoman for Keasbey, N.J. Wakefern Food Corp., the cooperative to which the ShopRite operators belong, told Progressive Grocer. Meleta explained that while the Scrunchy’s Kids Club specifically targeted children, ShopRite Family was “broader in scope,” not only in terms of the prizes it offers, including ShopRite gift cards, song downloads, movie tickets, ringtones, and one-night DVD rentals through in-store RedBox kiosks, but also in its ability to dispense advice to parents on such important topics as getting their kids to eat more healthfully.
Once the required amount of points has been accumulated (75 is the minimum number), reward items can be redeemed from the e-store catalog on the ShopRite Family Web site.
To enroll in the program, customers must be 18 years or older and legal residents of Connecticut, Delaware, Maryland, New Jersey, New York or Pennsylvania. The point-collection period ends Aug.1, and the redemption period runs until Aug. 29.