This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Noble People turns to strategy

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Specs
Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin
What Creative media agency
Where New York and Los Angeles



Before forming Noble People in 2011, Greg March, Lindsay Lustberg, Todd Alchin and Jason Clement worked as media executives at some of the industry's most acclaimed creative agencies: Wieden + Kennedy, Crispin Porter + Bogusky and Droga5. That experience provided a different way to approach media than the usual that often focuses on financial incentives over results.

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