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Shift Signs 2 PR Accounts

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BOSTON Three months after its founding, Shift Communica-
tions has added two new clients to its roster.

The Boston public relations practice picked up work for Milford Manufacturing Services and TurboWorx.

For Milford Manufacturing, Shift will conduct a variety of PR chores, including media and analyst relations, on- and offline product launches, search engine optimization, and e-newsletters and Web site development. Based in Milford, Mass., the company develops manufacturing software.

For New Haven, Conn.-based software concernTurboWorx, the agency will create a media relations and e-marketing campaign.

The wins allow the new agency to move beyond traditional media relations services. Shift was formed in April by president Jim Joyal, managing director Todd Defren and chief operating officer Ed Weiler, formerly of PR firm Sterling Hager in Watertown, Mass.; most of Shift's 40-person staff came from Sterling.

"When Sterling Hager closed its doors, we wanted to take advantage of the clients and a great staff," Joyal said.

Many of Sterling Hager's clients, including The Boston Business Journal, Mathworks and Sonexis, are now part of Shift's roster. Other Shift clients include TimeLine Recruiting and Advanced Marketing Services.