Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK William Shatner returns this week to battle the economy in a new Priceline.com TV campaign. In his longest running role, Shatner enters year 11 as the discount travel site’s celebrity spokesman.
The first new spot shows a middle-aged couple about to enter a hotel when they are captured and thrown into a van by two female agents. There they find Shatner who chastises them by saying: “I could have found a better deal in my sleep, if I slept.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in