Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Chicago office of Draftfcb has landed U.S. creative duties on Newell Rubbermaid’s Sharpie brand after a review, the Interpublic Group agency has confirmed.
The shop will also handle creative duties on sibling brands Expo and Prismacolor. Beyond traditional advertising, creative will take the form of interactive and in-store ads, according to the agency. The first work is expected this spring.
Sharpie’s major media spending totaled nearly $10 million last year, according to Nielsen Monitor-Plus. Nielsen showed no spending for the other two brands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in