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Newell Rubbermaid has begun a television push for Sharpie that touts the permanent marker brand as an affordable and creative buy in an economic recession. Ads for the brand break today.
Spots, via Draftfcb in Chicago, show consumers how to jazz-up everyday items. The push is called “Uncap what’s inside.”
One spot for the Sharpie Twin Tip shows how both ends can be used to decorate a pair of black-and-white Chuck Taylor sneakers. “Two tips, one marker.
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