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NEW YORK Sharpe Partners has formed a department dedicated to relationship marketing and media to take advantage of the Internet as a direct response and branding tool.
“This is a natural outgrowth of what clients need,” said Kathy Sharpe, CEO of the New York-based digital shop. “We need to provide both [direct marketing and branding] and combine them.”
The new offering is an extension of the database marketing and media services already provided by the i-shop that aim to help clients start, strengthen and sustain relationships with customers, Sharpe added.
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