ShareThis Shares Sharing Data
Social platform launches new measurement standard
It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content. Yet attempts to replace it—engagement, influence, impressions, mouse-overs, Facebook Likes, Twitter follows, even Klout—have yet to produce a simple, industry-wide standard.
It’s not for a lack of trying.
Today ShareThis, the company behind the sharing tools built into one million websites, announced one more way to measure user engagement: In partnership with Starcom MediaVest Group, the company’s new effectiveness standard will exist in the form of a score which publishers can use to compare themselves, and the share-ability of their content, to competitors.
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