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NEW YORK Interpublic Group’s Initiative has hired Shane Ankeney as evp, managing director, U.S., responsible for planning, research and strategy, the media agency has confirmed.
Ankeney (pictured) joins Initiative from Omnicom’s TBWA\Chiat\Day, where he was executive director, audience planning and media arts.
Ankeney will be based in New York and report to Tim Spengler, president of Initiative U.S. He will oversee the shop’s planning, research and strategy divisions. He will be a key player in Initiative’s business development and help set the overall strategic direction of the company.
“Shane is a progressive thinker who has a tremendous track record using media in the most creative, disruptive and intelligent ways possible,” Spengler said.
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