Bob Shallcross has joined Dallas-based Moroch Partners as an executive creative director for North America. Shallcross becomes the third ecd at the independent shop, alongside Jim Sykora and Troy Scillian. Most recently, Shallcross was a partner at JimBobKrause in Dallas. Earlier in his career, he worked at Leo Burnett in Chicago on clients such as McDonald's, Hallmark and Allstate. Moroch's top clients include McDonald's, Coca-Cola, Midas and Disney. The shop employs some 350 staffers at 35 offices in the U.S. and Canada.