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BOSTON Sagging economy be damned, another small agency has set up shop, seeking to lure clients during troubled times with the promise of offering big-agency talent without the big-agency overhead.
Gray & Partners here was formed by president Reagan Gray, a West-Coast ad industry veteran; creative strategist Karen Albrektsen, whose background is in retail and financial consulting; and business development chief Jon Patsavos, who has deep roots in political campaigns and fundraising.
Gray is the second such launch of late.
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