S'Frog Scores Downtown Dubai

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Independent StrawberryFrog has won creative duties for Downtown Dubai in the United Arab Emirates. The mixed-use development is the $20-billion flagship project of Emaar Properties. The agency beat out Publicis Groupe’s Saatchi & Saatchi and WPP Group’s Young & Rubicam for the business.
 
Spending behind the global marketing effort was not disclosed. StrawberryFrog, which pitched Downtown Dubai from its Amsterdam, the Netherlands, and New York offices, had won Dubai-based carrier Emirates in July. (There is no connection between Emaar and the airline.)

The 500-acre urban development is anchored by Burj Khalifa, the world’s tallest building, and also features the Dubai Mall, the world’s largest shopping and entertainment destination.

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