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Responding to consumers’ need to help demystify ingredients in the cleaning products they buy, Seventh Generation has launched a mobile application that allows people to look up the definitions of common household cleaning chemicals even as they shop.
The application is available for download to Web-enabled cell phones (as well as a widget application) at Showwhatsinside.com. It is part of a larger campaign themed “Show the World What’s Inside” that includes print breaking in such publications as Cookie, Domino and Self.
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