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Reading Adweek’s Agency Report Card issue I was happy to see that agencies have really upped their creative product, as evidenced by most of the comments in that category. But stronger creative is only one piece of the solution to growing and sustaining long-term client relationships. 

The number of client losses seems to be growing, as does the number of unsuccessful pitches. For the past few years it seems agencies have stepped up the focus on creative solutions but stepped back on business and marketing solutions, and, most crucial of all, powerful business relationships/partnerships.

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