Set-Top Box Service DigitalPlus Commercialized

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Nielsen Media Research has officially commercialized its set-top box audience analysis service, known as DigitalPlus, with the signing of its first customer, Washington, D.C.-based National Geographic Channel. Nielsen is now out in the market calling on other prospects.

Like competing available services, DigitalPlus offers customers second-by-second ratings analyses that enables a more detailed look at TV viewing patterns through every second of content, both programs and commercials, that air on channels. For example, data from the service gathered in the third quarter among prime-time ad-supported cable channels shows that longer commercial pods tend not to retain audiences as well as shorter pods.

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