Serrano Takes Top Strategy Role at Publicis Kaplan Thaler [UPDATED]

Former shop Naked names Troy Kelley to fill her previous CEO role

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Carla Serrano has been named the new chief strategy officer of Publicis Kaplan Thaler, joining from Naked Communications, where she was CEO.

She replaces Jeremy Holden, who was commuting to the New York agency from North Carolina, and left the post in August to return home and start his own consultancy.

Naked, meanwhile, has hired R/GA's Troy Kelley as its new U.S. CEO. At R/GA—where he spent nearly three years—Kelley was a group managing director. Before that, he was chief digital officer at Arnold.

"His deep digital expertise, broad management and strategic skills are a great fit for Naked," said Matthew Melhuish, chief executive of Naked parent company Enero Group.

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