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Nearly a week after her outburst at the U.S. Open, tennis star Serena Williams has scored an endorsement deal with Procter & Gamble’s Tampax brand.
The company, which sells Pampers diapers and Tide detergent, is running print and online ads featuring the world’s No. 2 women’s tennis player in a campaign for Tampax. The effort, via Leo Burnett, Digitas and Starcom Mediavest Group, is a continuation of the brand’s “Outsmart Mother Nature” campaign, which shows a pesky character, Mother Nature, attempting to deliver women their monthly periods (in the form of a red ribbon-topped gift box).
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