Minneapolis agency Colle + McVoy has hired Shawn Oreschnick as a senior planner in its account planning group. Oreschnick will work on numerous accounts and projects including the Propane Education & Research Council and Discovery Adventures. He has more than a decade of experience in research, brand consultantation and account planning. "Shawn brings a wide range of experience and knowledge to the agency, which includes deep market intelligence and brand strategy," said David Denham, the shop's director of strategic initiatives. "The addition of Shawn simply increases our already strong ability to deliver game-changing strategy to help our clients win in their competitive environments."