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Wells Fargo will meet with about a half-dozen shops before selecting a handful of finalists to pitch its creative business, sources said.
Sources said that the shops include TBWA\Chiat\Day in Playa del Rey, Calif.; Draftfcb in San Francisco; Mullen in San Francisco; Venables Bell & Partners in San Francisco; BBDO in San Francisco and New York; and longtime incumbent DDB, which runs the business out of an office in Los Angeles.
Wells Fargo spends about $120 million in media annually.
The review does not include traditional media media planning and buying, which remains at OMD; digital creative and media responsibilities, which are handled by MRM and UM, respectively; and multicultural marketing, which is split among Muse, DAE and Acento.
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