'Self' Jumps on Curation Trend With New Site

Online 'trunk show' aims at fashion, beauty advertising

With the Web and social media at their fingertips, the style-minded need not wait for the fashion establishment to dispense its monthly advice. Increasingly, they’re taking matters into their own hands, blogging, creating collections on Pinterest and other social sharing sites, or, to use the lofty term du jour, curating.

That trend recently inspired Self magazine to adopt a new tagline, I Curate My Life. Now, it’s extending that idea to a forthcoming standalone site, Selfcurateyourlook.

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