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Digital out-of-home aggregator SeeSaw Networks added inventory from four networks targeting sports fans, the advertising company announced Wednesday (Sept. 25). Inventory from DirecTV’s Atherton Communications, ONTrack, OnSite Network and The Bar Network increase SeeSaw’s sports enthusiast network by about 3 million weekly impressions for a total of about 12 million.
The four new networks bring a mix of sports-related venues to SeeSaw’s sports enthusiast network. Atherton Communications operates a blimp with the world’s largest airborne digital screen at some of the nation’s biggest sporting events.
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