Seeing (Red): Beyond 'The Lazarus Effect'

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Michel Kazatchkine, executive director of the Global Fund, has been battling the threat of AIDS for the last 20 years as a physician, researcher, administrator, advocate, policy maker and diplomat.

Speaking to Adweek at The Lazarus Effect documentary screening at the Museum of Modern Art earlier this month, Kazatchkine said there has been “remarkable” progress in the worldwide fight against AIDS over the last decade.

The gains, however, “remain fragile,” he said. “The lack of funds can reverse the progress.”

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