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CANNES, FRANCE For a company that’s just two years old, Twitter has come a long way. It has an estimated 18 million users and is already playing a role on the world stage, most recently as an organizing and reporting tool in Iran. The company’s co-founder, Biz Stone, came to Cannes to impart some lessons on Twitter’s phenomenal growth in what was billed as the first Cannes Tweetup by seminar presenter Hill & Knowlton. Going over the development of Twitter and taking questions posted to the service, Stone hit on some useful themes for marketers.
Some highlights:
• Act Fast: Twitter came about as an idea from another co-founder, Jack Dorsey, who saw the status updates people leave on instant-messaging services as potentially interesting.
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