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Sears is extending its popular layaway program to home appliances.
The nation’s largest appliance retailer already offers layaway—which allows consumers to set aside store items and pay for them in installments—on fitness equipment, home entertainment and cookware. Now it’s including home appliances in the program for the first time.
Sears is running in-store ads, as well as ads on its site, Sears.com. One ad, for instance, alerts consumers that layaway is available on both online and in-store purchases.
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