Sears Names Hamblen CMO

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NEW YORK Sears Holding Corp. has named Don Hamblen CMO and vp for the struggling Sears division, effective immediately. Hamblen, who was promoted from within, was vp, marketing and planning.

In his new role, Hamblen reports to svp Richard Gerstein, the client said. Hamblen fills a vacancy that was created when Gerstein rose to replace CMO Maureen McGuire in August.

This is just the latest of many changes at Sears under chairman Edward Lampert. The Hoffman Estates, Ill.-based

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