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Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is one of the Havas agency’s largest clients.
"After a comprehensive review process, Sears Holdings has decided to retain MPG as our lead media agency,” said a Sears rep who declined to offer details about that decision or identify which other agencies had been under consideration in the review, initiated last summer.
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