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NEW YORKM Actress/singer Selena Gomez, the 17-year-old star of the Disney Channel TV series Wizards of Waverly Place, is featured in a Sears back-to-school campaign that invites kids to participate in the “Sears Air Band Casting Call” for a chance to perform at the MTV Video Music Awards this fall.
The campaign, from Young & Rubicam, Chicago, includes TV, online, direct and radio advertising, and calls on kids to take part in everything from selecting a band member to creating a logo for the “air band.”
“For
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