Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK After two years of beta testing, Sears Holdings Corp. has finally switched on ManageMyHome.com, a site designed to help consumers with home improvement projects.
The site went live today, and Sears Holdings — which owns Land’s End, Kmart and Sears — is positioning it as a one-stop online destination for home-related projects. This will also serve as Sears’ main selling point to differentiate ManageMyHome.com from other home improvement portals, said Jim Hilt, vp of divisional holdings for Sears.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in