Seabourn Cruise Line Picks Figliulo & Partners to Help It Attract New Passengers

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Figliulo & Partners, which began the year by winning Virgin Atlantic, has added to its travel cache, prevailing in a review for Seabourn Cruise Line's creative assignment.

A unit of Carnival Cruise Lines, Seabourn, a leader in ultra-luxury cruising with global expansion plans—spends about $20 million annually on ads. The brand previously worked with Publicis Worldwide. Consultancy Mercer Island Group managed the review process.

In picking F&P, John Delaney, Seabourn's svp, global marketing and sales, praised the agency's "strategic thinking and nimble approach."

"Not only have we found the ideal mix of skills to architect the next phase in our development," he said, "we've found a new partner who shares our mission to create experiences beyond the expected in places beyond the ordinary."

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