Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“United by Individuality,” the new tagline created by Attik for a major integrated campaign for the Toyota Scion, has at its core an oxymoron and puzzle. Indeed, if the big thing now is for top brands to market “personalization” and “individuality” (as Coke, Nike, and Starbucks are doing, to name a few) how individual can any of these mass maneuvers really be?
Well, in the case of the Scion, a vehicle boasting an ugly boxy base that only an owner could love, the possibilities are apparently endless.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in