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NEW YORK Scion is getting into the crest business.
As part of a campaign by independent StrawberryFrog, New York, the carmaker last week launched an online effort centered on scionspeaks.com.
Users can create crests on the site by combining pre-selected icons like Scion’s logo and a bat holding a video game controller. The resulting images can then be used in everything from their AIM icons to their Facebook pages.
“The idea was that these guys are the people that everyone else pays attention to with their blogs, car clubs and organizations,” said Kevin McKeon, ecd, StrawberryFrog.
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