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This Attik spot for Toyota’s Scion tries to break free of car-ad category cliches. There are no gleaming vehicles racing along scenic highways at sunset. Nor do shapely beach babes recline across hoods. What we get, however, isn’t an improvement. The whole thing consists of quick-cut, high-tech graphics that illustrate the many choices a Scion buyer could make in terms of vehicle colors and detailing. True, I’m not part of the hip, young demographic being targeted.
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