Scion Bows Brand 'Manifesto'

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NEW YORK Toyota Scion has set forth a “brand manifesto.” Targeting young, urban consumers, the brand has debuted new TV, print and outdoor advertising, as well as a pair of promotional microsites that went live on Thursday.

The subcompact five-door Scion xD is being promoted in a new ad dubbed “xD Explosion,” which broke last week. The xD advertisements feature the taglines “Stand with us by standing out,” and “Create a following by never following.” Attik is the lead agency.

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