Schwan's Taps Intellivent for Product Sampling Program

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Schwan’s, the world’s largest frozen food home delivery service, has partnered with marketing start-up Intellivent to create an advertising and product sampling program for qualifying brands.

The deal, announced this week, allows potential advertisers to tap into Schwan’s frozen-food customer network of three million members via customized inserts, catalogs and home delivery bag promotions. InfoDish was the first to join the program. In January, the broadband service provider will start offering several different promotions of its HughesNet satellite service to 250,000 households.

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