Schwab Will Consider 10 Shops For Its $10 Mil. On-line Account

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Investment brokerage house Charles Schwab has launched a search for an agency to handle a portion of the $10 million account for its electronic trading division.





The San Francisco-based client has hired consultant Mike Marsak of Effective Marketing Strategies in Marina del Rey, Calif., to coordinate the review.





The selected agency will handle broadcast and print creative work, as well as media planning, and possibly print and on-line buying. Broadcast buying will remain with Rubin Postaer and Associates in Santa Monica, Calif.,











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