Schwab Meets With Shops on $100 Mil. Account

NEW YORK Charles Schwab is talking to at least three agencies about media chores on its estimated $100 million ad account, sources said.

Those shops are Havas’ Media Planning Group and Omnicom Group’s PHD, both in New York, and independent RPA in Santa Monica, Calif., sources said.

PHD handles Schwab media planning and print buying; RPA handles the client’s TV buying chores.

The San Francisco-based discount broker is considering a consolidation of media at a single agency, sources said, though it is unclear if all the shops have completed presentations.