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CHICAGO Athletic equipment manufacturer Schutt Sports has named Interpublic Group’s Carmichael Lynch its first advertising agency after a review, the shop confirmed.
The Minneapolis shop beat undisclosed contenders for the business.
Schutt, based in Litchfield, Ill., is the world’s largest manufacturer of football helmets. Twelve of the past 15 Heisman Trophy winners wore Schutt helmets. The company is the official equipment supplier for the Arena Football League.
Ad spending for the company could not immediately be determined.
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