Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Scarborough Research announced Wednesday that it will incorporate cell phone-only users into its sample for syndicated local market studies. The sample expansion begins this summer for data released in the spring 2010.
Cell phone users will be combined with adults surveyed via traditional landline telephones for top-tier local markets.
“The addition of the cell phone-only sample frame underscores Scarborough’s commitment to responding to sample coverage changes with a goal of ensuring that our clients are utilizing quality, reliable consumer data,” Gregg Lindner, executive vice president of research and operations at Scarborough, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in