Scarborough Expands Via Cell-Only Markets

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Scarborough announced Tuesday (Feb. 16) that it will incorporate cell phone–only households into an additional 20 local markets, beginning with the second release of data in 2010 (issued in October). With this latest expansion, Scarborough now includes CPO households in 30 local market studies.

Scarborough began rolling out CPO treatment in its local market samples in August 2009 with 10 markets. In 2011, the remainder of Scarborough top-tier markets will receive CPO treatment.

Markets included in this latest expansion include: Albany, N.Y.;

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