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Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.
SC Johnson, which spends more than $1 billion annually in global media, confirmed Mukherjee's appointment this afternoon. At PepsiCo, she served as president of global snacks and insights, and is credited with helping the company's Frito-Lay division build more vibrant brands by leveraging big-event platforms like the Super Bowl.
Mukherjee is considered especially savvy at building buzz through a mix of traditional marketing and social media.
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