Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Draftfcb faces the defense of its largest global account with news that S.C. Johnson has launched a global review of all marketing services, according to sources.
The Interpublic Group shop handles lead creative duties, some media planning duties and direct marketing duties on some brands. One source put global revenue on Draftfcb’s business at more than $50 million.
The review includes traditional creative and media duties as well as digital and direct marketing, promotions and retail marketing, a client representative acknowledged.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in