SBC Moves Its Ameritech Account

$80 Mil. Buying Business Leaves Carat for GSD&M in Consolidation
CHICAGO–SBC Communications is consolidating the $80 million Ameritech media-buying account at GSD&M, the client confirmed.
The Austin, Texas-based agency already handles the media buying for SBC’s Southwestern Bell and Pacific Bell units, which, with Ameritech, totals about $300 million. It is also lead creative agency for Southwestern Bell.
The Ameritech business will move from Carat ICG, which won it in 1997, in 90 days.
GSD&M’s 36-person Chicago media outpost is expected to add 10 staffers, but will share the business with Austin.