Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In renovating their homes, are consumers willing to spend extra to make the place “environmentally friendly”? It depends on whether the project is also wallet-friendly, according to a survey of homeowners fielded in July by Ipsos Reid (on behalf of Icynene, which makes insulation).
Given a choice of three statements and asked to pick the one that best matches their own opinion, 15 percent said flat out that they “would not spend additional funds to make my home environmentally friendly.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in