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Specs
Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel
What Content studio
Where Los Angeles and New York
James Shani, founder and CEO of SAV Studios, thinks that brands shouldn't just have an agency of record. "Brands need to look at having a studio of record, one that looks at content and telling stories at scale," he explained. "When you have something like Snapchat, Instagram, Facebook and YouTube, how do you tell stories on each of those platforms for those audiences?"
Shani, 27, entered the content business in 2012 after co-founding a production company that made videos for the likes of Lady Gaga and John Legend.
At 9-month-old SAV Studios, he oversees a 19-person shop with clients like Pepsi, Vizio and Neutrogena, collaborating with agencies such as 72andSunny and Havas.
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