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The breakdown in negotiations between Time Warner Cable and the National Football League, likely to result in zero NFL games on TW this season, has placed two of the nation’s largest satellite TV providers on the offensive.
The Dish Network, via Culver City, Calif.’s The Woo Agency, is mounting a $35 million campaign that includes national spots starring Tiki Barber and street teams of cheerleaders, referees and fans. In coming weeks, the actors will invade sports bars and tailgate parties in key markets to toss T-shirts and branded pigskins.
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